Skip to main content

The evolution of Social Media in the last year

There is not a single day when we do not talk, listen or read about social media or use them, but do you really know which are the most popular and how they have evolved over time?

It is not new that the panorama of social media has evolved in 2017 and will continue to do so. All networks have changed, some have gotten more followers and others have lost them. Depending on the country, we find that there are networks that are more popular than others, however, we can talk about some generalities:

- Facebook is the most consolidated social network with more than 2,000 million users. If it were not enough, we must add the acquisition of two other major social networks such as WhatsApp and Instagram, which in turn, continue to grow.

- Instagram has experienced a stratospheric growth in the number of users, including companies, and the investment of these in advertising dedicated to this network has increased exponentially.

- WhatsApp has surpassed YouTube in number of users and positions itself as best instant messaging network along with Facebook Messenger.

- Other networks like Tumblr or Reddit have more than doubled their number of users, as well as Snapchat (although it is presumed that this network will decrease due to the incorporation of the streaming broadcasts of Instagram).

- Google + has seen its number of users reduced by less than half to 111 million.

- Even the most famous bird on the internet, Twitter continues to lose users day by day due to the departure of some of its managers, system crashes ...

In the world ranking of social networks by number of users, the TOP 5 is occupied by Facebook with 1.650 million users followed by WhatsApp, Youtube and the Chinese WeChat and QQ.

Facebook, to this day, the most popular social network in almost all the world (and we say almost because in China it is forbidden). It is ideal for connecting with potential customers through business pages or loyalty to customers through groups.

WhatsApp, WeChat and QQ are free messaging services that have superseded SMS and even calls (as they can also be done from the application itself over the data network).

Instagram is in its golden age, taking more and more users to the giant Snapchat thanks to its latest updates that include streaming videos and even the "masks" that you can apply to your selfies. This network that already has 600 million users despite its short life (born in 2010) is used to share photos and videos of short duration and is usually added hashtags just like on Twitter.

LinkedIn is a professional social network. Despite being especially interesting for B2B businesses, its use is sometimes misrepresented by users who use it in a similar way to Facebook, publishing personal or irrelevant content for the professional network.

Twitter, despite being born strong and offering an innovative format of messaging with a maximum of 140 characters is the biggest forgotten app by companies. It currently has 319 million users and, although it accuses user losses each year, it still remains afloat.

Follow us on our social media   LinkedIn PDI Consultores    Twitter PDI Consultores

 YouTube PDI Consultores


Popular posts from this blog

¿Qué será tendencia en marketing digital en 2018?

Ahora que 2017 da sus últimos coletazos, todos los departamentos de marketing se ponen a trabajar en su estrategia para 2018, y la primera pregunta que surge es ¿qué tendencias marcarán el panorama marketero en el nuevo año?

1. La entrada en vigor de la Ley Europea sobre la Protección de Datos

El RGPD, que empezará a aplicarse el 25 de mayo de 2018, pretende mejorar la protección de la ciudadanía, logrando una mayor transparencia en sus relaciones con las empresas y motivando el aumento de responsabilidad por parte de las compañías. En resumen, los consumidores de la UE podrán saber en cada momento cómo las marcas utilizan y almacenan sus datos personales.

2. La gestión de datos y el Big Data

El uso de una plataforma de gestión de datos ayudará a tomar mejores decisiones ya que permite saber qué hacer con la información obtenida y extraer un significado útil y valioso de los datos ya recogidos. Además, el Big Data te permite conocerlo todo sobre tus clientes para segmentar al máximo y e…

A general perspective about InDesign Server

You probably know Adobe InDesign, the most popular tool for producing high-quality print content. You may have used it to create a magazine, a business card or even a book, anything printable actually. You may have also heard about naming this tool as a server form of desktop but, what is InDesign Server really about?
An Insight to InDesign Server
Adobe InDesign Server is a software product, a proven server engine, already used every day by many of the world’s most successful enterprise and publishing businesses.
From a business perspective, InDesign Server helps you to centralize resources, increase effectiveness of marketing campaigns or automatize without creative or production compromise, among others.
From a technical perspective, it is a headless, 64 bit native server engine that runs on Mac and Win server platforms, built on top of the desktop InDesign and InCopy codebase, and therefore inherits all the core functionality of those applications that can be programmatically driven …

Repaso "marketero" a 2017

2018 está a punto de acabar, y no podemos hacerlo sin antes recordar los hechos más relevantes, en general, para los marketeros en 2017:

- El Boom de los Influencers

Aparecían con fuerza unos nada tímidos desconocidos que, de pronto, te decían qué bondades poseía uno u otro producto gracias a probarlo y compartir contigo la experiencia, desde el unboxing, incluso en streaming a través de las redes sociales, generando el ya popular Influencer Marketing.

Las marcas cada vez confían más en ellos ya que por fin se han dado cuenta de que es su mejor manera de conectar con los consumidores, quienes ya han perdido la fe en las maneras tradicionales de anunciarse y buscan más cercanía y compromiso por parte de las marcas.

- El compromiso de las marcas

Ya hemos comentado anteriormente que los millenials valoran cada vez más que las empresas sean responsables y no sólo de boquilla, por lo que la RSC ya no es suficiente para penetrar en el mercado. Los consumidores piden involucración real con el …